For my blog happiness project, February was all about reaching out to brands I love. I definitely started that one early, I’m such a happiness project cheater. I was just so excited!
I’ve collaborated with some really amazing brands over the last few months. Big hugs and numerous thank yous to these companies and shops. I lurve them all.
I’ve learned a lot from the collaboration process… With the right brand, collaborating is so fun, the inspiration comes easily, and I want to shout from the rooftop (aka twitter) that I’m working with them. Good collabs are magical and reaffirm my love for this blogging game.
But what about when brands aren’t quite the right fit? Well that’s not as fun. If you’re feeling unsure about working with a brand – well that’s kind of your answer right there, doubt means don’t! If you’re still unsure, consider these questions: Is this a brand I’d normally share with my readers? Would I be excited to collaborate with them for free? Would I be excited to collaborate for 3x what they’re offering me? Those questions usually help me reach an answer.
I’ve learned that nothing is worth compromising that trust you have with your readers… and absolutely nothing is worth compromising your integrity and your vision for your blog. Sometimes the brand just isn’t the right fit. There are plenty of other brands to work with and plenty of other blogs that will be a better fit for them.
I’ve definitely rushed into a few collabs due to sheer excitement and quickly realized: waaaait a minute, this doesn’t feel right. But I already said yes… this is when I force myself to be a grown up and write a very nice I’m-sorry-but-actually-no email (following all these tips). I’m sure these collaborations would be fine, but they wouldn’t move my blog in the direction I want to go in and that’s important to me.
Finding the right brand fit is a lot like dating, huh? You have certain expectations and you don’t want to disappoint anyone or hurt anyone’s feelings. But in my experience, I know right away whether or not it’s a good fit. The way I feel when I first start reading that email pitch is a surefire sign of whether or not it’s the right match. Usually if you’re feeling uncomfortable, there’s a reason you’re feeling uncomfortable. Pay attention to those feelings. They know.
How do you feel about brand collaborations? Have you ever said yes when you wish you would’ve said no way, José?
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Image by artsocial.